Q:  What are McLuhan’s flaws?

A:  It’s the very thing I was talking about—it’s his 
method. Nobody can grab him. There’s no place 
where you can handle that stuff. Because he 
refused to have a theoretical body, and everything 
came out as aphorisms and insights, it’s non-
usable material. There are two things about that. 
One thing is that it is not re-usable except as is, 
and then it’s mouthing McLuhan and that becomes 
a dismal game that is played by some McLuhanites 
who I don’t want to name. Or what you had is a 
bunch of poetic or mantic pronouncements that 
are open to piles of interpretations and fail the